What do you mean by Goal Succession? How many reasons for goal sucession. Describe them.

Goal Succession: 
           
                It  is the act of intentional review and modification of existing goals. It is essential when existing corporate goal has been achieved or cannot be achieved in the existing form due to environment influence.Goals should be modified on the basis of changing environment. Therefore, the management must collect adequate information of environment change before taking decisions on goal succession.

Reasons for Goal Succession:
 The following are some common reasons for goal succession:

1) Achievement of original goal: When original goal is achieved in a given period of time, it is essential to set a new goal, because it is a part of goal succession. A setting new goal is necessary for perpetual existence of an organization. A cement manufacturing company sets  a goal to produce 2,000 tons of cement in a process within 5 month and after achievement of this goal within the time it has to set a new goal for the next period.

2) Non- achievement of original goal: The non- achievement of the original goal needs goal succession. When original goal cannot be achieved even by the hard work of the management, it needs to review and modify the existing goal for perpetual existence of the organization. For instance, a business organization sets a profit goal for a fiscal year, but after some interval it is found that the stated profit cannot be achieved; and therefore, it sets a survival goal for that fiscal year.

3) Change in environment: Environment is dynamic and regularly influences organizational functioning. It is more difficult to forecast and predict environmental changes, basically, of external environment. Therefore, every organization needs to modify its original goal in accordance with the environmental changes.

4) Organizational priority shifting: Goal succession is the outcome of shift in organizational needs and priorities. Although there may be many objectives that an organization has to achieve, it becomes impossible to achieve more objectives at a time by mobilizing scarce resources. Therefore, an organization may modify its original goal on the basis of its available resources and priority.

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